First, we’ll identify objectives, then consult your customer journey maps. If you haven’t developed them, no worries; we’ll help you. Then we’ll work together to identify gaps in education, messaging, brand continuity, and experience factors across the range of your stakeholders.
Then the fun begins designing a strategic content roadmap that connects it all together into a unified brand experience. Next, we execute the roadmap with content that flows your stakeholder journeys smoothly toward the transaction touchpoint.
Then we integrate analytics to benchmark your progress.
And finally, we get creative, building expectations across all your stakeholder with edutainment assets like situation videos, podcasts, animations, interactive infographics, gamified learning, and anything else that moves your brand forward in a unified content strategy.